The Virtualisation of Harajuku and Japan's New Breed of Cool
Coco Pink Princess is a seven-year-old Instafamous trendsetter from Fukushima. Her effortless construction of outfits, sassy attitude and undeniable kawaii (cute) factor means that she is loved by over 420,000 followers. Having attracted attention from Vogue, VICE and NYLON magazine, she represents the new-school of Harajuku fashion.
Before the rise of social media introduced budding style icons like Coco to the rest of the world, people had to travel to the physical destination of Harajuku in